For three generations, Trucillo has been communicating with professionals, understanding their needs and helping them to achieve excellence. The expertise of the Academy has led to the emergence of the identity for the professional product, where Trucillo offers the tools to create the perfect espresso. The technical information is no longer a detail, but has become the very identity of the product, orienting the bartenders and providing them with practical assistance in their work.
This has led to the creation of a language consisting of many elements that allow the brand to express itself in a flexible yet coherent manner on various points of contact, from merchandising to the products, the catalogue and events, right up to products for the supermarket. These very instruments help distributors to organise local promotional initiatives in full harmony.