The premium face of craftsmanship
A new brand identity for Sorì, a Campania company working in the dairy industry.
Our work focuses on the brand’s need to achieve greater premiumness and relevance on the shelf, to express its values credibly and effectively and to communicate with its target in a fresh and immediate way. Within the context of its new identity, we have developed a new packaging system, with the aim of guaranteeing maximum clarity and consistency when advertising its wide range of products.
In order to achieve this, we have taken inspiration from the values they hold to, their incredibly strong connection with their land and their craftsman-like approach that continues to be passed down from generation to generation.
This is how Sorì’s new identity was born, with simple colours and illustrations that tell of an authentic environment. The new brand is conveyed through a signature which emphasises the commitment to guaranteeing a high-quality, handmade product. There is a marked nod to warranty seals, further accentuated by the surrounding circular feature which, in the packaging system, features within it an illustration of the land. This link is also emphasised by the new tagline “dal cuore naturale di Roccamonfina” (from the natural heart of Roccamonfina), a phrase coined to accompany the brand.
The effortless expression of the brand’s identity can be seen at its best in the line of cow milk products, where you can observe an effective and coherent brand theme that guarantees consistency and recognisability on the shelf, regardless of the product’s format or type.
To communicate the buffalo milk products’ increasingly unique positioning, a darker colour scheme has been adopted. Now, intense green creates a stark contrast with the cow milk products. The two product lines, which are clearly distinguishable by colour, correspond in the overall structure of the packaging system, which ensures continuity within the brand’s range.
Sorì has been working in the dairy industry since 1868. The Sorrentino family, now in its fifth generation, continues to oversee the business, which has established itself as a benchmark in the production of buffalo and traditional Campania cow products.