Perugina is a brand that is rich in history and passion, that has its uniqueness in its cocoa, chocolate creations, and the personality of its founder, Luisa Spagnoli. A brand capable of moulding the taste of Italian chocolate desires.
The starting point of every desire is always a heartbeat, an impulse that radiates out and takes different forms. This is the concept behind the new Perugina brand, which starts life from an intense core, surrounded by a ring of bright chocolate, and expanding in different ways, leaving space for the personality of the individual products.
Each family is expressed through a different tale: a generous dusting of cocoa for the baked goods, a lively brushstroke for the Tablò bars, a sensual and mysterious light for the more intense products, an artistic motif embellished with gold for the gift products.