Young, accessible, personal

A radical restyling project to create a recognisable language that will match with the seasonal collections without contradicting them in any way.

Above, the old Persona's logo.
Below, the new logo designed by CBA.

The Soul Book is projected to help and inspire those who, daily, contribute to the brand's development.

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CBA is an international design agency. We are a network of over 300 professionals based in 10 countries across the globe, sharing the same mindset.

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