On the fruit and vegetable market, the Brand represents much more than a generic guarantee of quality: it is a respected, generous and responsible representative of the simple and natural
world that supplies its produce. The brand’s role is to project the positive
and reassuring experience of that fresh and wholesome world onto its fruit and
its sticker is the utmost expression of that very aspect.
While it remains a market in which branding is still a relatively ‘unripe’ phenomenon, the most evolved fruit and
veg Brands, and therefore the most effective at engaging with the consumer, use
a developed language which is not limited to their sticker but creates a visual system that extends to other points of contact.
Nuva is an Italian brand distributed
in Italy and abroad that aims to transmit the joy and goodness of fruit in an
innovative way, with a fresh language that is suitable for the global market. The
shape of the grape inspired the motif of uneven polka dots that becomes a fun
pop pattern, original expression of a contemporary personality. It is a
flexible language that can adapt to diverse media and increase presence in the
field. The name is short and memorable, reflecting the brand’s competence and
specialisation with grapes and at the same time recalling novelty (‘nu’ =
‘new’). The visual identity is colourful with a strong impact: it brightens up
the product with a promise of taste, happiness, health and life.