The kitchen revolution
A book which tells the entrepreneurial story of Langosteria and its founder.
Food - Langosteria
Written by Roberta Schira and published by Rizzoli, this book tells the entrepreneurial story of Enrico Buonocore and of Langosteria, with a rhythm that is upbeat but introspective, dream-like and at the same time very down-to-earth. The result is a book which is a blend of biography and business guide.
The title is powerful and speaks of revolution, translated graphically in the excess, rhythm and balance of a classic printing style which spreads harmoniously over the entire cover. Overturned, to underline the meaning of the word revolution.
The biography is accompanied by delicate, and at times ironic, illustrations, capable of transforming the illustrative style of the Langosteria brand into the most intimate diary of its founder’s memories. Illustrations are made by Elenia Beretta.
The story of the daily life of the Langosteria restaurants is told through photographs which are direct, rough, and unkempt, presenting – without poses – an efficient ecosystem and the creation of the dishes which have made history. Photos are made by Brambilla-Serrani.
The most business-related and, in a certain sense, the most didactic part is presented through a series of quotes, charts and reflections which interrupt the pages and create mini summaries for quick reading.