Langosteria has always been focused on the concept of offering its customers an excellent fine dining experience linked to an atmosphere that is both dynamic and familiar.
Therefore, when the brand decided to design its “Langosteria at home” delivery service, it ensured that the brand and its values could be perceived across every touchpoint. So Langosteria is not limited to just the delivery of its food, and the value proposition for its customers is something very different: it goes beyond its cuisine, and it aims at an all-encompassing atmosphere of rhythm and excellence.
Starting from the storytelling aimed at customers, attention was dedicated to a plan for the introduction of the new service by means of teasers that highlight one of the brand’s principal values: rhythm.
The brand’s rhythm – enthusiastic, energetic and well-organised – can be seen in the launch video that invites spectators to plunge into the Langosteria world, based on excellent ingredients, care and research.
The brand’s language, which has always been expressed in different ways including the use of illustrations that enable customers to experience the restaurants’ details, is implemented by means of a flexible, calibrated graphic system, consisting of a set of illustrations and a specially-designed logo, appropriate for a context in which functional adaptability is particularly important.
The “Langosteria at home” experience lives on in all the details, from the graphics on the refrigerated delivery vans to the staff uniforms, right through to the boxes, shoppers, bread-basket and food-wrapping paper.
The dishes on the other hand are enhanced by a sustainable choice highlighting their quality. In fact, personalised glass containers are used, with hang tags that refer to the various lines of the service.
Langosteria Holding is the group of fine dining based in Milan and founded in 2007. Run by Enrico Buonocore, Langosteria Holding is founded on values of excellence, rhythm and Italian contemporaneity.
