Vallelata is one of the best known mozzarella and fresh cheese brands in Italy, now part of the Lactalis group. The superior quality of their products has always been affirmed by the promise of great authenticity and natural ingredients, values that are well represented by the name. The visual identity of the product on the other hand, had over time lost its ability to transmit these values to the consumer with impact and credibility.
Vallelata, authentic nature
We told the promise of the naturalness of Vallelata with warmth and modernity, bringing the product to the center of a spring