Communicating as a leader

A visual identity project to bring a leading Italian company up to speed with global players.

Above, the old Gi Group’s logo.
Below, the new logo, restyled by CBA and made more modern and distinguished.

The Gi Group's image was characterised by an old, impersonal and irregular language.

An overview of Gi Group new visual language

An example of the old branches.

The new project of Gi Group branches.

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CBA is an international design agency. We are a network of over 300 professionals based in 10 countries across the globe, sharing the same mindset.

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