In 1952, in a territory rich in traditions Dario Osella created the Robiola. After years of undisputed leadership, the dominant position of the Robiola Osella, is undermine everyday by many competitors confirming that the brand and the storytelling, become the key assets to distance itself from the competitors.
To be established again as a market leader, Fattorie Osella must be able to highlight the Point of differentition of the robiola in the competitors arena, telling with more effectiveness his history, made of territory, tradition and quality, providing to the consumer the benefits and reassurance expected from the Brand.
The restyling was focused on the preservation of those elements that have given uniqueness and recognition to the Robiola Osella over the time, like the meadow, the illustration of the dairyman and the gothic characters of the brand, evolving the language and reorganizing them by a hierarchical point of view.
New flavours of Robiola for a line extension where the traditional illustration step down to include a new visual with more appetite appeal.