The narration and experience of the product become universally accessible through e-commerce. Designed to go deeper and captivate through narrative, the modular structure of the page allows for the creation of layouts with an editorial style. A tailor-made management system allows for the adding of chapters to a story that evolves over time. The visual language of the products is expanded on each page, creating personalised sections for every product category.
Lastly, we designed the buying process by putting ourselves in the client’s shoes, offering the opportunity to purchase De Nigris products together with their daily shopping on the principal merchant sites. An alternative that eliminates one of the biggest barriers to the online purchasing of food products.
The new brand thus becomes a tangible experience in boutiques, which are privileged points of encounter with the most demanding and international of clientele. Located in airports and city centres, the uniqueness of balsamic vinegar comes to life in a sophisticated boutique which immerses the senses in the ingredients and traditions that make balsamic vinegar unmistakable.
Guided tastings allow one to learn to distinguish all of the nuances that render this a unique product.
De Nigris is the most important producer of balsamic vinegar in Italy, and one of the leaders in the sector, with a wide range of wine and apple cider vinegars. It has been present in national and international markets for 125 years, becoming category leader in a number of countries. In its factories in Naples and Carpi, in the province of Modena, the company creates its products of excellence, directly managing, with regards to Balsamic Vinegar, 90% of the raw materials.