When culture becomes an opening

A visual identity project to bring culture closer to people and enter into a dialogue with an ever-growing audience.

To the left, the old brand. To the right, the new brand

ABOVE: The invitation leaflet
to the exhibition on W. Eugene Smith
UNDER: Some pages from the
2016/2017 season programme

- Camillo Fornasieri, director CMC -

The launch of the new identity coincides with the inauguration of the new location, for which we have
designed logos and internal signage

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