At the heart of Open Banking

Building a new brand to tell a story of expertise, a vocation for innovation, forever dedicated to the support of advanced banking systems, with clarity, simplicity and flexibility.

The brand identity comes from a simple and evocative reference: the programming language.

The visual language is modular: it becomes more empathetic when it has to tell the new values within the company, thanks to the use of portraits of people at Centrico.

The simplicity of the new language uses to easily implement the touchpoint, such as the company canteen menu or the internal orientation system.

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CBA is an international design agency. We are a network of over 300 professionals based in 10 countries across the globe, sharing the same mindset.

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