Where Tradition Becomes Innovation

A positioning strategy and an effective packaging deisng for a new product line dedicated to the "selective" channel, with the aim of satisfying increasingly demanding customers.

A very intense blue is the color that identifies fresh cheeses, while a warm and enveloping light brown is the color of aged ones.

The image of the cheese that crosses the edge of the package creates an unusual composition which, together with the vertical layoyt, helps to give the product a modern and essential image.

The contrast between the matte surface of the pack and descriptive glossy texts is an expression of attention to detail and quality of the products themselves.

On the side and on the back of the box a picture of Cilento completes the story of the brand, showing the area fromwhich the goods origin.

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