At Casa Madaio, experts in the production, maturing and perfection of cheese have handed their skills down from generation
to generation since 1970. The Madaio family show dedication and passion in the
creation of their unique and distinctive products and these
excellent cheeses are enjoyed in Italy and all around the world.
In a context that is increasingly demanding when it comes to sustainability and genuine produce,
the consumer focuses on quality products. This provides the opportunity for Casa
Madaio to create a range destined for a ‘selective’ target, intended to satisfy
an increasingly demanding clientele that does not let a hectic schedule prevent
them from enjoying top quality, pre-packaged produce.
CBA has created a packaging system for Casa Madaio that emphasises the organoleptic
characteristics of its produce: the background colours underline
its authenticity and excellence, while the visual
on both sides creates an unusual composition that highlights the quality
and captivating taste experience.
The contrast between the
opaque packaging and the shiny transparent descriptor chosen, along with the
use of a vertical layout, contribute to the minimal contemporary image of the
product, conveying attention to detail and the quality of the products
The side visual is intended to establish a strong connection with the Cilento area, an
extremely important place of origin that adds
value to the new product range. This area and its unique biological
microclimates are extremely well-known and valued for the production of buffalo
mozzarella and a wide variety of other cheese types. That is why it was chosen
as a differentiating and characteristic element on the packaging system.
Stripes to catch the eye, natural colours to emphasize taste.
Tozzetti are delicious salted breadsticks made with buffalo butter, speciality of Cilento territory. In order to express the modern and creative approach on one hand and the respect for the traditional recipes on the other one, CBA has created a visual identity inspired to the modern classic decorative patterns. The stripes wrap the cardboard cube in a continuous parttern that becomes bigger when the products are put together on shelves. The colour palette is warm and light in order to emphasises the taste of the product. The typography sans-serif reminds the mid-XX century italian bakery little shops, where expert bakers used to create delicious and unique recipes.