the mill of Napoli

A redesign of the brand and the study of the packaging, to communicate the extraordinary gastronomic richness and the strong bond with the territory.

The comparison between the previous (left side) and the redesigned new logo. The cook’s illustration is designed by Fabrizio Rebagliati.

The flour range of 1Kg.

The comparison between the previous (left side) and the redesigned product.

Some of the details of the pakaging. On each pack, in addition to the traditional illustrations of Neapolitan playing cards, there are the illustrations of traditional gastronomic products of the area. These illustrations are designed by Chiara Albanesi.

The deck of cards represents a unusual commercial instrument that reinforces the connection between the brand and the local area.

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