ADoC, a brand that springs from the experience of Agras Delic, is synonymous with top quality, natural and wholesome food for cats and dogs, in keeping with the expectations of the most discerning pet owners. Day by Day is positioned on the GDO market's shelfs with a new premium line of pet food products.
It has emerged from a Mass Retail pet food market study that a large slice of potential consumers perceive the ADoC range as particularly expensive, its premium price being difficult to afford on a daily basis. This gave the Brand the opportunity to compete in a high potential market by offering a product guaranteed by ADoC but with a more affordable price. A product for every day.
The new Day by Day brand and Pack System effectively communicate the new brand positioning right from the very logo, a cartoon “spoken” by a dog and a cat whose lively, playful attitude helps to convey both the animal wellbeing as well as the quality of the product offered. Similarly, the simple yet cheerful background colours and spontaneous message introduce an innovative, high impact language for the market of reference.