1089: set forth for change
The visual identity of a non-profit cultural organisation
1089 is a non-profit organisation that seeks to promote positive change in people’s lives, giving testimonies of ordinary women and men who are motivated by the simple desire to grow and improve themselves through culture and discussion.
1089’s aim is to offer reference models that demonstrate how extraordinary abilities are not necessary to decide the course of one’s life and achieve personal success by changing things that aren’t right.
1089 started as a positive response to the many people who, in the face of difficulty, shrug their shoulders and, at best, leave the task of seeking improvement to others.
- Massimo Grandis, founder -
The name recalls the extraordinary enterprise of 1089 ordinary men who followed Garibaldi and, using their sparse resources, managed to unite Italy, compelled by the pure desire to improve their undesirable circumstances.
Starting from this incredibly inspiring vision, we have teamed up with the founding members in a co-creation initiative to set out a brand manifesto:
“We share life stories to affirm that change is possible.
We believe that every individual is unique, exceptional and full of potential.
We believe that culture, experience and discussion are powerful sources of inspiration.
Believe in yourself, be curious.
Let’s set forth together on our unique journey of growth.”
The brand manifesto is followed by the design of its visual identity, which makes use of an energetic and explosive language, putting the organisation’s messages across with openness and personality.
This openness takes root in the shapes of the logotype. We have designed numbers whose classical forms have been reinterpreted with a modern stencil, containing within them a gap that leads beyond the surface.
If the logotype contains doors, then what better gadget than a keyring and a badge in the shape of a key?
The concept of openness, as it relates to the possibility of going beyond, is thus translated by the logotype into the brand’s identity, using windows and diagonal frames to create varying levels of forms and backgrounds.
Its chromatic identity is based on the dominant use of a very bright green, expressing an energy that fully manifests its strength on screens and in social network platforms.
The choice of one simple, linear style of graphics helps make the organisation’s messages appear welcoming and enable people to identify with it.
CBA has been able to interpret our line of thinking and translate it with a fresh, innovative and powerful visual approach. The team works with extraordinary readiness and generosity.
- Cetti Galante, founder -
The speakers will symbolically enter stage through a green door.
The 1089 organisation is in its first phase of development and will see the finalisation of its establishment in the course of 2019.