Faster and cheaper delivery, online exclusive deals, easier returns and 24/7 availability, these are just some of the reasons that are contributing to the fact that online purchases are growing, impacting people’s behaviors, expectations and purchasing attitude.
In an increasingly digital world, which is the future of the pack? What is its role on the physical shelf and on online platforms? Which are the more crucial aspects in the pack design so that it won’t lose its meaning? How brands can continue to exploit this touchpoint to make to stay relevant and strong? What is the future of the digital shelf?
Guided by these questions, we investigated the behavior of new generations in Milan, Paris and San Francisco, the adoption of new technologies, the evolution of market categories and gathered the voice of professionals in the sector, giving life to IMG– Imagining the future of digital shelves, a research promoted by CBA and presented by in partnership with ReStore and Aida, that aims at stimulating the conversation around this transformation.
We will talk about it on September 27th at 6.00 pm at our offices in Via San Francesco 15 in Milan.
IMG– is a CBA project with the aim of analyzing changes and challenges in today’s branding sector.
CBA is a branding agency. We design brand experiences, combining strategic analysis and a creative vision thanks to a human centered approach.
ReStore provides ready-to-use and fully customizable Saas eCommerce platforms that allow retailers and the food industry to sell online using their POS as digital hubs, without any investment in IT.
Aida Partners offers a wide range of consulting services, from the relationship with the media to the new frontiers of communication