Strategy

<p>Welcome to the era of Direct to Consumer Brands</p>

Welcome to the era of Direct to Consumer Brands

The indirect brand economy which spanned more than a century (from 1879 to 2010) was based on a tried and tested process. Brands passed through various intermed...

Design

<p>The importance of coherency</p>

The importance of coherency

The months spent researching to determine a meaningful brand essence that communicates who you really are and what your valuable proposal is, are wasted months ...

Opportunity

<p>New York–Lisbon: our month of innovation </p>

New York–Lisbon: our month of innovation 

The month of October saw us crossing the pond and Europe to attend two events on the topic of innovation: Gianfranco and Irene took part in the Innovation Festi...

News

<p>IMG– Imagining the future of digital shelves</p>

IMG– Imagining the future of digital shelves

An audience of more than a hundred people, including industry managers and professionals, participated in the debate on the actions that brands and retailers mu...

Strategy

<p>What is the future of digital shelves? </p>

What is the future of digital shelves?

We have been discussing how brands should behave in the digital switch. We are now moving on to talk about the other main aspect involving the increase in onlin...

Strategy

<p>Which is the role of the packaging on the digital shelves?</p>

Which is the role of the packaging on the digital shelves?

Online grocery shopping in growing 3 times faster than offline (Food Marketing Institute and Nielsen “Digital shoppers”). Online supermarkets sales on digital p...
Change language:
en - it
© 2018 CB’A Srl All Rights Reserved P.IVA 05940620965
Terms and conditions

We are a network of 11 offices distributed throught the world,300 professionals working on projects from more than 30 countries.

Global France UK Spain Turkey Asia Pacific US Latin America Russia
Change language:
en - it

Type your search and hit return