New York–Lisbon: our month of innovation

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News

<p>IMG– Imagining the future of digital shelves</p>

IMG– Imagining the future of digital shelves

An audience of more than a hundred people, including industry managers and professionals, participated in the debate on the actions that brands and retailers mu...

Strategy

<p>What is the future of digital shelves? </p>

What is the future of digital shelves?

We have been discussing how brands should behave in the digital switch. We are now moving on to talk about the other main aspect involving the increase in onlin...

Strategy

<p>Which is the role of the packaging on the digital shelves?</p>

Which is the role of the packaging on the digital shelves?

Online grocery shopping in growing 3 times faster than offline (Food Marketing Institute and Nielsen “Digital shoppers”). Online supermarkets sales on digital p...

Opportunity

<p>Fatigue Made Attractive</p>

Fatigue Made Attractive

The concept of fatigue: how has this set of ideas and images evolved over time? Until recently, physical exertion assumed mainly negative connotations, referrin...

Opportunity

<p>Branding Beauty</p>

Branding Beauty

The cosmetics market is growing constantly year after year, driven by few big companies but featuring a constant increase of niche, local emerging brands. What ...

Opportunity

<p>The brand that educates</p>

The brand that educates

An increasingly intimate and personal approach that drives brands to establish a direct relationship with their customers. ...
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