From the problem to freedom

How the way brands take “care” of people is changing

Hims addresses topics on sexual male health (and not only) with much irony.

Care of personalizes its products according to the user's needs.

Curology is dedicated to the user, identifying the perfect lotion for him.

In addition to the product, Blume focuses on listening to the user, creating communities around the brand.

Thinx proposes a new model of linen for the menstrual cycle, as a hymn to female freedom.

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