Start-ups at the supermarket

If e‑commerce competes with physical stores, opening up to innovation is a forced choice: the rise of small producers has begun.

Halo Top, start-up based in Los Angeles, is growing fast in the market to the detriment of giants like Ben and Jerry's.

Flavored popcorn like Propercorn is taking the place of chips on supermarket shelves.

Pukka, Elle’s Kitchen and Bear Nibbles are just some of the many start-ups bought by multinational corporations.

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