The themes of food and beverage are, even in our Country, more and more a topic of discussion, a market which affects start-ups and new activities. Every day we see the birth of businesses that deal with wines from small producers, restaurant with innovative reservation services, local products and even the delivery of breakfast, lunch or dinner at home, cook included.
The examples in the book Knife and Fork tell the entrepreneurs of the new generation, who understand how to give shape to their creative business ideas and communicate successfully in all channels. Mobile espresso bars and chocolate manufacturers, cookery schools and bed and breakfasts, very different projects but with two features in common: originality of the idea and an appealing visual identity.
It is not the budget to make a difference: in these cases the effectiveness of the brand identity depends more on creativity and genius than on economic resources. The work begins with a study of the name, logo, fonts and colors, and culminates in the product, packaging or in a store design.
This book is an inspiration for anyone who plans to base its activity, customized by originality and personal character.