We recently read a very interesting book published by Guerini Next. For Rosanna Celestino, imagining the future is about the responsibility of our actions: what we imagine, think and do in the present has repercussions for the future of everybody, even though it still doesn’t exist in this present.
Without the idea of the future, there would be no moral guidelines; the very idea of ethics would not exist without the concept of responsibility and the consequences of our actions.
The author encourages us to reflect on the communities that form around our businesses. These are genuine "Generative Communities" that can shape and influence the future, both internally and externally. Rosanna Celestino does not think it so important to reflect on company "positioning", which is an intrinsically static concept, but rather on the "vision" that it can create to give shape to the future.