The consumer crisis in Italy is a threat for companies and for the industry as a result of such communication. This is why the world of communications, media and advertising must look to the future in response to changing business conditions and needs of investors.
These are some of the topics on the agenda:
- implementation of growth areas such as digital, research, PR, to contain the decline of traditional adv
- attract foreign investment in Italy
- the (r) evolution of the brands in the consumption of the Italians.
How communication can and will still generate value?