is sustainability an attribute or an approach?
The theme of sustainability is becoming more and more pressing in every productive and economic sphere, touching also different areas, from the attention to the environment, to the social and economic impact of the single choices of the brands. In this scenario, design takes on different roles: from being synonymous with the production of increasingly sustainable (and at the same time profitable) products and services to a true holistic and systemic approach to design, "sustainable"...
What do Bruce Springsteen, Lady Gaga and Giorgio Armani have in common? Besides being icons of the star system they all have the same character, which dates back to 1798: the Bodoni.
A passion for typography
We have been delighted to host at our Milan offices Riccardo De Franceschi, creative director of the prestigious English type foundry Dalton Maag, who shares some fundamental principles with our agency, such as attention to detail, passion for good design and the desire to find the best creative solutions for the client.