Fatigue Made Attractive
The concept of fatigue: how has this set of ideas and images evolved over time? Until recently, physical exertion assumed mainly negative connotations, referring to pain, yet today it is often linked to positive imagery, evoking willpower. In the past, you would hope to break down fatigue, but today you could revise this element, and even praise it.
The cosmetics market is growing constantly year after year, driven by few big companies but featuring a constant increase of niche, local emerging brands.
What is the cosmetics industry about?