Often, however, what differentiates a good branding project from a great one is the quality of the design, and how something beautiful has been created through that design. Because design, in all its aspects, is a solution to a problem that combines form and function.
If the numbers, sales performance and marketing objectives are measurable data, then the form and aesthetics may seem like concepts which are subjective to personal tastes and to the styles of each historical period, so more difficult to evaluate.
In the world of branding, and in design more generally, there are awards that seek to judge the value of the projects and to reward the best. Each award has its jury, its rules and its objectives. Participating in these competitions is a way to get specific professional feedback on the design themes that each project is expressing.
As well as gaining prestige for the agency and customer satisfaction, the prizes won are a source of gratification for the whole working team. Because these projects are all about passion, commitment, dedication and attention to detail. Winning a prize is undoubtedly a nice reward for the efforts made to achieve this.