They say not to judge a person by appearance, or better "Do not judge a book by its cover". Who knows what will be the point of view of Louise Fili about this way of saying, since she in her long career has created and designed more than 2,000 book covers trying to convey an authentic picture of the product, sincere, without teasing the customer.
Louise has always had an attraction for typography. Even as a child he drew letters on the walls. Once grown, she began designing book covers and passion for graphic design and typography has grown with her, helping to define her own style and her poetic and leading her to become director of Pantheon Books from 1978 to 1989. After 11 years, the business has met her love of all time: food, finding in food packaging the right balance. In 1989 she opened her own studio, Louise Fili Ltd, specializing in brand identities for restaurants and food packaging.
Follow your heart: that is what Louise Fili has learned in her profession. The passion for food and everything that has to do with Italy. She took inspiration by her homeland. "My story always begins in Italy". No wonder that Louise has decided to pursue a career in the culinary field, when you consider that she was born and grew in an Italian family whose daily concern was what to prepare for dinner.
The packaging of a food product, such as a book, has two tasks: to seduce the consumer and inform. One of the most challenging experience for Louise is to work with newcomers brand, to see first hand what the packaging can do for the success and recognition of a product. In 2014 Louise Fili was recognized with the AIGA Medal for impeccable craftsmanship, elegant use of typography and designing with a passion and focus that is the envy of every designer.
Discover the story of Louise Fili, Made with Heart.