It is not easy to find something that
represents us, which is both design focused, about Christmas, well-wishing,
different from the previous year. And above all, that contains the whole spirit
of CBA, with the difficult task of telling, looking to the future. This is why we decided to create something unique, that transmits the passion we put into every project, that was done with our hands and, as always, with our hearts.
result of this project? It is on the road or at the destination. We would like
to tell you what was there before, behind the scenes, colored hands, good
competition among teams, the hair dryer, the matter. You’ll find them in this
We had half a day's time, some colors, different stencil with primary geometric elements, an area of felt and a theme specifically chosen together with c-r-u-d to project us in the the Christmas atmosphere: LIGHT.
A journey through the phenomena of reflection, refraction and diffraction, which gave life to the images to be played, two compositions for each group. By a regular pattern that represents the behavior of light during specular reflection, to a composition whose characteristics recall the deviation of the rays in the case of diffraction.
We relied at c-r-u-d + a place where, experts in the tailor-made approach. They studied a project for us which would allow us to do what we do every day, design, in a completely different way.