Strategy

<p>What is the future of digital shelves? </p>

What is the future of digital shelves?

We have been discussing how brands should behave in the digital switch. We are now moving on to talk about the other main aspect involving the increase in onlin...

Strategy

<p>Which is the role of the packaging on the digital shelves?</p>

Which is the role of the packaging on the digital shelves?

Online grocery shopping in growing 3 times faster than offline (Food Marketing Institute and Nielsen “Digital shoppers”). Online supermarkets sales on digital p...

Strategy

<p>Identity and relationships: two sides of the same coin</p>

Identity and relationships: two sides of the same coin

What does constructing a brand identity mean? Form a personality for the brand through a visual and iconographic language...

Strategy

<p>The normalisation of craft beer</p>

The normalisation of craft beer

For years, big business has got the market used to ‘flat’ flavours and aromas, but now, thanks to a renaissance of interest in food and everything surrounding i...

Strategy

Paolo Dubla, luthier

Paolo Dubla, luthier

This is the first of a series of short documentaries about craft and music. This one is about a violin maker, Paolo Dubla, who learned his craft in Parma. Now h...

Strategy

Made of Steel

Made of Steel

'Bicycles are about the best thing we've made between us all. I've thought about it a lot and I can't think of a single problem with them.' - Harry Harrison, fo...
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