Strategy

<p>From the problem to freedom</p>

From the problem to freedom

A growing number of brands have started talking to the world about “illnesses” (and, in turn, cures) using a completely new language and approach. ...

Strategy

<p>Welcome to the era of Direct to Consumer Brands</p>

Welcome to the era of Direct to Consumer Brands

The indirect brand economy which spanned more than a century (from 1879 to 2010) was based on a tried and tested process. Brands passed through various intermed...

Strategy

<p>What is the future of digital shelves? </p>

What is the future of digital shelves?

We have been discussing how brands should behave in the digital switch. We are now moving on to talk about the other main aspect involving the increase in onlin...

Strategy

<p>Which is the role of the packaging on the digital shelves?</p>

Which is the role of the packaging on the digital shelves?

Online grocery shopping in growing 3 times faster than offline (Food Marketing Institute and Nielsen “Digital shoppers”). Online supermarkets sales on digital p...

Strategy

<p>Identity and relationships: two sides of the same coin</p>

Identity and relationships: two sides of the same coin

What does constructing a brand identity mean? Form a personality for the brand through a visual and iconographic language...

Strategy

<p>The normalisation of craft beer</p>

The normalisation of craft beer

For years, big business has got the market used to ‘flat’ flavours and aromas, but now, thanks to a renaissance of interest in food and everything surrounding i...
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