What’s in a name?

The name contains the story of a product, a brand, service, determines its destiny and can compromise its success.

Gourm.it is the Consorzio Export 3P website, created to support the internationalisation of producers making top-quality food. The name is a play on the term ‘gourmet’ and takes advantage of the dot it domain to represent its Italian roots.

Intoo is the GiGroup outplacement service. Survivor of a cruel clearance search, the name is a neologism that gives both the idea of entering (into) the world of work and the accessibility and flexibility of the jobs on offer (too).

The root ‘free’ is well-established in the gluten-free market. CBA used that root to create names for Vivifree and Freeglut, the two low-calorie food brands that Molino Spadoni sells in pharmacies and on the mass market.

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