To be original means being able to follow that road, going against convention and sometimes breaking a few rules. That is how to obtain something unusual, unpredictable, captivating and probably very memorable.
Addio alla plastica
CBA si è posta l’obiettivo di compiere scelte orientate alla responsabilità, per dare il proprio contributo a un futuro più sostenibile e diventare promotore di comportamenti virtuosi, ispirando clienti e partner.
From the problem to freedom
A growing number of brands have started talking to the world about “illnesses” (and, in turn, cures) using a completely new language and approach.
In 1927 in Germany, a teacher of advertising graphics and typography at the Frankfurt art school, Paul Renner, gave birth to one of the most important typefaces in the history of modern typography, Futura. The Bauhaus's influence is evident. There are no frills or stylistic charms. Everything is based on geometric rules.