To be original means being able to follow that road, going against convention and sometimes breaking a few rules. That is how to obtain something unusual, unpredictable, captivating and probably very memorable.
Meeting new needs
The change in lifestyle that we are currently experiencing, as sudden and radical as the pandemic that triggered it, has overturned priorities and needs, bringing new habits and requirements to light.
Design for Future
There was a world before 21 February 2020. There has been a completely different world after that date.
Our habits have changed, the laws of the market and society have changed, the things that we buy have changed. The needs that we felt were most important also have different priorities today.