Colour: from heraldry
to branding

Colour play a determining role today as in the past. To understand how the colour influences brands and products perception a specific training is necessary.

To the left the heraldic colour, to the right the black and white reproduction based on Pietrasanta's method.

Heinz Ketchup is appreciated everywhere. Heinz unsuccessfully tried to sell the purple variant.

We developed, thanks to an international project, the new brand image of Nescafé.

The fresh and light visual language gives Fileni further distinction and relevance.

We helped Parmalat and De Cecco develop their brand architectures.

We have been at De Nigris’s side in its transformation from manufacturer to a brand targeted at the most sophisticated of customers and gourmets. We developed the new pack system of Vitasnella.

We helped Bauli elevate its image by creating a gift line dedicated to the selective channel.

We designed from scratch Womo, a brand dedicated to men's personal care in all its aspects.

Our insights

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CBA is an international design agency. We are a network of over 300 professionals based in 10 countries across the globe, sharing the same mindset.

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