Tell me a story

All through history human beings have been telling “stories”. We started around the fire, we preserved them on books, we continue nowadays through storytelling.

Moleskine was created as a brand to bring back to life the legendary notebook used by artists and thinkers over the past two centuries like Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin.

Millward Brown’s archetypes.

IKEA, for example, might be attributed to the friend’s archetype, who with frankness and availability put itself at your side, to give you a hand when you have problems to resolve.

IKEA design is affordable and “against” elitism.

Our insights

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CBA is an international design agency. We are a network of over 300 professionals based in 10 countries across the globe, sharing the same mindset.

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