Then the concept of luxury destined for the new affluent class saw the rise of the Logo, no longer as an emblem of exclusivity but of belonging and ostentation.
Today, new luxury is connected to the ability of Brands and products to become contemporary icons, generating a unique and unrepeatable experience.
It is no longer the price that determines the exclusivity of a product. We have seen many Brands expand their target by making small, daily luxuries more available, especially in the world of cosmetics and food.
265 years of creative tradition and unique experience. An ‘accessible luxury’ food brand that is defined by an authentic heritage and is also distributed through a network of single-brand boutiques.
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