Compared to the range of the offer and to the typology of sales points, Iper has the most rational and best managed layouts when compared to the other main Italian competitors.
Not dedicated areas but the majority of the sales point is focused on Ready Meals. Spacious areas above the lines communicate freshness and genuineness of the offer to PL
Introdotta nel 2011, Waitrose Good to go ha 150 referenze, per ogni occasione e budget. Il tipo di imballaggio, la scelta dei prodotti e delle quantità dimostrano la chiara volontà di fare una linea take away e non solo ready meal.
The offering of ready dishes for the consumer in France is oriented mainly to the urban consumer, and especially focused on the lunch break.
The dishes proposed can be cooked at home or directly in the shop, using the available kitchen space.
Even those who aren’t die-hard comic book lovers will be familiar with Gotham City, the imaginary city where the adventures of Batman are set. However, the artists at DC Comics didn’t start from nothing: Gotham City is the fantastical transposition of New York City. Even though it is not mentioned explicitly, the link between Batman’s hometown and the Big Apple is very close indeed.
Brands that stand for women
The history of inequality between men and women is as long as “the history of man” (sic!). Yet today, we are seeing significant changes and signs which seem to go beyond the symbolic mimosas of 8 March, both at the level of political movements and at the cultural and economic level, with the activism of the more committed brands. On the front of women’s civic engagement, recent years have seen the birth of various phenomena such as the #MeToo movement, which arose in the United States against the sexual harassment and assault of women, later followed by other movements such as “Non una di meno” [“Not One Woman Less”] in Italy, or viral events such as flashmobs protesting gender violence organised by Chilean collective Las Tesis, which has now spread around the world.