Compared to the range of the offer and to the typology of sales points, Iper has the most rational and best managed layouts when compared to the other main Italian competitors.
Not dedicated areas but the majority of the sales point is focused on Ready Meals. Spacious areas above the lines communicate freshness and genuineness of the offer to PL
Introdotta nel 2011, Waitrose Good to go ha 150 referenze, per ogni occasione e budget. Il tipo di imballaggio, la scelta dei prodotti e delle quantità dimostrano la chiara volontà di fare una linea take away e non solo ready meal.
The offering of ready dishes for the consumer in France is oriented mainly to the urban consumer, and especially focused on the lunch break.
The dishes proposed can be cooked at home or directly in the shop, using the available kitchen space.
Addio alla plastica
CBA si è posta l’obiettivo di compiere scelte orientate alla responsabilità, per dare il proprio contributo a un futuro più sostenibile e diventare promotore di comportamenti virtuosi, ispirando clienti e partner.
From the problem to freedom
A growing number of brands have started talking to the world about “illnesses” (and, in turn, cures) using a completely new language and approach.
In 1927 in Germany, a teacher of advertising graphics and typography at the Frankfurt art school, Paul Renner, gave birth to one of the most important typefaces in the history of modern typography, Futura. The Bauhaus's influence is evident. There are no frills or stylistic charms. Everything is based on geometric rules.