Gotham

One of the most famous typefaces of the new millennium, also known as "the Obama font", draws inspiration from the streets of New York, just like Gotham, the city of Batman from which it takes its name.

Even though it is not mentioned explicitly, the link between Gotham City and New York City is very close.

Gotham was born on commission from GQ, who asked for a "masculine, new and fresh" typeface.

Tobias Frere-Jones sought inspiration from the streets of New York City to design Gotham.

- Tobias Frere-Jones -

Obama's clear and direct messages find Gotham the natural solution to represent them.

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