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Meeting new needs

The change in lifestyle that we are currently experiencing, as sudden and radical as the pandemic that triggered it, has overturned priorities and needs, bringi...

Design for Future

There was a world before 21 February 2020. There has been a completely different world after that date. Our habits have changed, the laws of the market and soc...

CBA and smart working: what can we learn from the emergency?

In this period of emergency in which our personal and professional habits have been revolutionised, at CBA we have been asking ourselves how to smart work effec...

Start-ups at the supermarket

In the FMCG market there are new small successful producers that "expand" the shelves thanks to their innovation. With the advance of new food start-ups, establ...

Activism is for those who (really) believe in it

Why do we talk more often about brand activism? Taking a stand is more and more frequent for large companies and now can be more than ever the winning choice, a...