Some expected the overtake in comparison to the ranking of 2014, and it did. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZ™ Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year.
Here are the rankings of the fab 10:
1 Apple Technology
2 Google Technology
3 Microsoft Technology
4 IBM Technology
5 Visa Payments
6 AT&T providers
to see the full ranking, visit BrandZ
Highlights and key findings from this year's BrandZ Top 100 study include:
- Technology is the fastest-growing category
- Facebookis the fastest riser
- E-commerce boosts retail brand value as Alibaba enters ranking and overtakes Amazon
Analysis of the 10-year trajectory of the brands in the ranking has revealed that:
- Europe's brand powerhouses stagnate as Chinese brands grow and US brands make a comeback.
- High value brands provide faster bottom-line growth and shareholder value.
Get your copy of the free, lively and informative report.
About the BrandZ™ Top 100 Most Valuable Global Brands Ranking
Carried out by WPP's marketing and brand consultancy Millward Brown, the BrandZ™ Top 100 Most Valuable Global Brands ranking is now in its tenth year. It is the only study to combine measures of brand equity based on interviews with over three million consumers globally about thousands of global 'consumer facing' and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Retail) to separate the value that brand plays in driving business and shareholder value. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries.
(source PR Newswire)