Branding Beauty

How does the world of cosmetics respond to trends that have become consolidated needs for us all? A overview of the market looking for signals and answers from cosmetics brands.

“Since broccoli is a cancer fighting super food we wanted to see how we could translate its positive properties beyond the kitchen and into the bathroom.” L:A BRUKET

“Every formula is made with fair trade and organic ingredients. Every package is created with sustainability in mind; using recycled paper,glass and metal.” Daughter of the Land

“Created with natural ingredients, plant-based food-grade cold-pressed oils, steam distilled therapeutic-grade essential oils, gmo free soy wax, recyclable and reusable packaging, many certified organic ingredients.” Herbivore

“At every step of development, each maker, farmer, botanist and chemist applies their passion and expertise to create high quality formulations free from silicones, parabens and colourants.” L'Oreal Botanicals

“We are always working to sustainably reduce the impact of our products on the environment.” Nivea Pure & Naturals

“We search the world for the finest ethically-sourced ingredients to create a range of naturally-inspired beauty products.” The Body Shop

“Platinum rare cellular night elixir offers the highest concentration of la prairie’s exclusive cellular complex, combined with the advanced platinum complex, a unique blend of rare, active ingredients.” La Prairie

“Dior researchers discovered a wild rose capable of withstanding the seaside climate while maintaining its beauty. A brilliant horticulturist tamed its wild nature and enhanced its regenerative potential. The Rose De Granville, specifically created for skincare, with 8 molecules that no other rose possesses.” Dior Prestige

“Shiseido combine dermatology and neuroscience at the very heart of its skincare. Thanks to a brand-new technology, reneura technology™, shiseido gives skin the energy it needs to better decipher the messages it receives, and therefore better defend itself.” Shiseido

Our insights

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