Once again, we have decided to create a design to celebrate the end of this year and the beginning of the next. A hand‑made project which is closely tied to the chosen theme of emotions. The use of the linocut technique (and relative monochrome printing) has allowed us to represent emotions in a powerful and succinct manner, the very essence of what we sought to express.
NEWS - Dec 05, 2019
The representation of emotions was one of the first forms of visual expression, and it has evolved with the times. From the masks of classic theatre to smartphone emojis, humans have always tried to represent the intangibility of emotions through signs that could be easily interpreted.
Taking our cue from this primary need, we have made our own attempt to represent positive emotions, drawing inspiration from the work of Bruno Munari in the book “Alla faccia”.
he choice of linocutting was not casual; it allowed us to work in an artisan manner, expressing the authentic spirit of the emotions we sought to express. The group project, which involved all of our staff, saw us working on two fronts. One group focused on producing a figurative translation, while the other was involved in a more abstract interpretation. The combination of the two styles led to the creation of a variegated expressive alphabet, which we have used to create 200 unique cards.