Design

<p>Futura</p>

Futura

In 1927 in Germany, a teacher of advertising graphics and typography at the Frankfurt art school, Paul Renner, gave birth to one of the most important typefaces...

Opportunity

<p>Start-ups at the supermarket</p>

Start-ups at the supermarket

In the FMCG market there are new small successful producers that "expand" the shelves thanks to their innovation. With the advance of new food start-ups, establ...

Design

<p>Gill Sans</p>

Gill Sans

There are dishes like pizza, nachos or sushi, whose geographic origin is so well-rooted that they become an emblem of their country of origin. If we were to loo...

Opportunity

<p>Activism is for those who (really) believe in it</p>

Activism is for those who (really) believe in it

Why do we talk more often about brand activism? Taking a stand is more and more frequent for large companies and now can be more than ever the winning choice, a...

Strategy

<p>Welcome to the era of Direct to Consumer Brands</p>

Welcome to the era of Direct to Consumer Brands

The indirect brand economy which spanned more than a century (from 1879 to 2010) was based on a tried and tested process. Brands passed through various intermed...

Design

<p>The importance of coherency</p>

The importance of coherency

The months spent researching to determine a meaningful brand essence that communicates who you really are and what your valuable proposal is, are wasted months ...
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