We focus on needs of users and clients to design products or services modifying our methodology consequently to the assigned goals.
We recently enjoyed designing our new offices, focusing on our professional and personal needs in order to design an environment that is functional and cosy at the same time. In the workspace we spend the biggest part of our days, there we need to be focused, to share ideas, to comment and criticise our own work, we meet clients and partners, we find both relax and inspiration.
The workspace creates and defines the company culture. A rigid and formal space for sure won’t represent our way of doing business. “Designing Brands with Heart” means to put passion, empathy and openness in every design project. We have envisioned an open and transparent environment that will allow us to share ideas and inspirations.
In Milan, via San Francesco d’Assisi, we found an oasis of calm and creativity where we can cultivate our passion for design. An old factory with big windows looking a courtyard populated from fashion and design related companies. A charming terrace is the entrance of our new office, it will be the heart of the space, where to arrange informal meetings, breakfasts or ‘aperitivo’.
In any of our projects we put a lot of attention to details because, quoting the Eames, “the details are not the details, they make the product”. This is true in any design output, from product to identity, from environment to service.
It’s not usual to design something for ourselves, but we will love to live and work in a space conceived and designed just for us, starting from our values. In this way we will live them more and more, everyday.