All Posts, Insights, Made with Heart, News, Reading list

Apr 19, 2017
During the Milanese pageant, all the design, architecture and fashion brands are seeking the best way to tell their story and stand out from the crowd. But few succeed.

Tales from the Fuorisalone 2017

To simplify the issue somewhat, it can be said that at the end of the Design Week, participants go back home with one of two possible states of mind: either with fresh eyes filled with wonder or, to quote Munari, with the feeling that there are “more seats than bums”.


Mar 22, 2017
An exhibition space in a luxury hotel in Milan, to show the competency and expertise of the Brand.

The Wunderkammer of traditions

An exhibition space in a luxury hotel in Milan, the famous Principe di Savoia. We helped De Cecco communicating the premiumness and competency of the brand to a global consumer.


Feb 21, 2017
The desire for greater variety which has been seen in a range of types of food and drink has now invaded the world of beer.

The normalisation of craft beer

By Anna Managò

For years, big business has got the market used to ‘flat’ flavours and aromas, but now, thanks to a renaissance of interest in food and everything surrounding it, consumers are demanding a taste experience even from the world of beer. The buzz created in the market by craft beer has given rise to an unprecedented assortment of Italian draft and bottled beers. Yet too much choice, unclear information, confused communication, “experts only” market positioning and prices that can sometimes be out of reach risk alienating even greatly interested consumers.
So what does the future have in store for this exciting sector of the market? To get a better understanding, let’s take a step back and look at how the movement was formed.


Jan 24, 2017
What happens when star chefs create their own products.

Haute cuisine ready to eat

There is always a lot of expectation when you cross the threshold into a star-rated restaurant and a lot of "magic" when you taste its dishes. Every detail of your experience is carefully planned, from the welcome to the exit, and from the decor to the service, which conveys exclusivity, attention and extreme quality. But this often unforgettable opportunity is not always within everyone's reach.


Made with Heart
Dec 15, 2016
2016 has been a year of big projects and vast commitment. It’s the season for well-wishing and, as every year, we want to make our wishes beautiful and heartfelt.

20 shots and 200 unique prints, all inspired by the hand

This year we’ve drawn inspiration from the idea of what it is to create something tangible and of the hand as the primary interface for our creative thought. Just in case you missed it, this is our post on The Intelligence of the Hand.


Nov 22, 2016
We rely on our hands to convey and express concepts and strategies.

The Intelligent Hand

In our business, old prejudices often lead us to give less importance to the practical execution of ideas than to their conception, almost as if manual work were less important than thought. It is true that in the absence of a solid Brand strategy, visual design projects would be a merely decorative exercise, but how many projects have we seen fail miserably due to executions which are incapable of expressing a concept?


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