All Posts, Insights, Made with Heart, News, Reading list

Insights
Oct 18, 2017
How the functional and strategic role of the packaging changes

The packaging is the message

In the past, the most important purpose of the packaging was to protect
the product during shipping and storage.

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Insights
Sep 26, 2017
We have won a Red Dot Award for communication with the Piave Organic Olive Oil Project, which was selected out of over 8,000 entries from 50 countries.

Measuring creativity

How do you evaluate the success of branding project? If its ultimate goal, in a nutshell, is to create value for a company, then there are many aspects that come into play when evaluating it: economic, commercial and marketing ...

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News
Sep 26, 2017
The story of a partnership that we promoted between Dolce&Gabbana and Pastificio Di Martino

Dolce&Gabbana designed
a special edition
for Pasta Di Martino

Dolce&Gabbana and Pastificio Di Martino used the bright colours of mediterranean ceramics and famous Italian monuments to decorate pasta packaging, paying respect to the most iconic meal of Italian culture. After 105 year Di Martino pasta has a new dress, thanks to Dolce&Gabbana creativity. The special editions are postcards that will transform every shelf thanks to the vivid colours and textures.

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Insights
Jun 27, 2017
It’s not usual to design something for ourselves because we’re used to think about many different topics for many different clients.

A new home for CBA

We focus on needs of users and clients to design products or services modifying our methodology consequently to the assigned goals.

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Insights
May 23, 2017
Colour play a determining role today as in the past. To understand how the colour influences brands and products perception a specific training is necessary.

Colour: from heraldry
to branding

by Massimo Caiazzo

Heraldry can be considered one of the oldest forms of branding: a coat of arms enables us to identify a precise dynasty, city or kingdom through the simple use of shapes, symbols and colours.

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Insights
Apr 19, 2017
During the Milanese pageant, all the design, architecture and fashion brands are seeking the best way to tell their story and stand out from the crowd. But few succeed.

Tales from the Fuorisalone 2017

To simplify the issue somewhat, it can be said that at the end of the Design Week, participants go back home with one of two possible states of mind: either with fresh eyes filled with wonder or, to quote Munari, with the feeling that there are “more seats than bums”.

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