All Posts, Insights, Made with Heart, News, Reading list

Insights
Jun 27, 2017
It’s not usual to design something for ourselves because we’re used to think about many different topics for many different clients.

A new home for CBA

We focus on needs of users and clients to design products or services modifying our methodology consequently to the assigned goals.

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Insights
May 23, 2017
Colour play a determining role today as in the past. To understand how the colour influences brands and products perception a specific training is necessary.

Colour: from heraldry
to branding

by Massimo Caiazzo

Heraldry can be considered one of the oldest forms of branding: a coat of arms enables us to identify a precise dynasty, city or kingdom through the simple use of shapes, symbols and colours.

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Insights
Apr 19, 2017
During the Milanese pageant, all the design, architecture and fashion brands are seeking the best way to tell their story and stand out from the crowd. But few succeed.

Tales from the Fuorisalone 2017

To simplify the issue somewhat, it can be said that at the end of the Design Week, participants go back home with one of two possible states of mind: either with fresh eyes filled with wonder or, to quote Munari, with the feeling that there are “more seats than bums”.

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News
Mar 22, 2017
An exhibition space in a luxury hotel in Milan, to show the competency and expertise of the Brand.

The Wunderkammer of traditions

An exhibition space in a luxury hotel in Milan, the famous Principe di Savoia. We helped De Cecco communicating the premiumness and competency of the brand to a global consumer.

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Insights
Feb 21, 2017
The desire for greater variety which has been seen in a range of types of food and drink has now invaded the world of beer.

The normalisation of craft beer

By Anna Managò

For years, big business has got the market used to ‘flat’ flavours and aromas, but now, thanks to a renaissance of interest in food and everything surrounding it, consumers are demanding a taste experience even from the world of beer. The buzz created in the market by craft beer has given rise to an unprecedented assortment of Italian draft and bottled beers. Yet too much choice, unclear information, confused communication, “experts only” market positioning and prices that can sometimes be out of reach risk alienating even greatly interested consumers.
So what does the future have in store for this exciting sector of the market? To get a better understanding, let’s take a step back and look at how the movement was formed.

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Insights
Jan 24, 2017
What happens when star chefs create their own products.

Haute cuisine ready to eat

There is always a lot of expectation when you cross the threshold into a star-rated restaurant and a lot of "magic" when you taste its dishes. Every detail of your experience is carefully planned, from the welcome to the exit, and from the decor to the service, which conveys exclusivity, attention and extreme quality. But this often unforgettable opportunity is not always within everyone's reach.

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