Young, accessible, personal

A radical restyling project to create a recognisable language that will match with the seasonal collections without contradicting them in any way.

Above, the old Persona's logo.
Below, the new logo designed by CBA.

The Soul Book is projected to help and inspire those who, daily, contribute to the brand's development.

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We are a network of 11 offices distributed throught the world,300 professionals working on projects from more than 30 countries.

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