Langosteria, Rebranding
2016
The construction of the Brand in the world of fine dining.

RHYTHM, RESEARCH AND TASTE

There’s a place in Milan which makes you feel you’re sitting right by the sea. A relaxed atmosphere, the freshest ingredients and excellent service are the elements presented every day in the two restaurants. Langosteria and Langosteria Bistrot, joined since 2016 by the Café.

The rapid growth of the Holding which controls the three restaurants has placed emphasis on the necessity to transform its experience in the restaurant world into a solid brand with a unique and recognisable identity. In a nutshell, a brand which is ready to be exported internationally.

Comparison between the old brand, on the left, and the newly redesigned logotype on the right.

CBA has accompanied Langosteria in this period of growth, designing the identity of the Holding and the restaurants. To strengthen and lend consistency to the brand, the names of the restaurants have been simplified, defining “Langosteria” and the colour orange as common elements, chromatically transformed for the identities of the other restaurants.

The new brand architecture.

An overview of the new visual language, composed of alternating copy and illustrations.

The cocktail card: easy to explore, while capable of telling the brand story.

The new visual identity is based on three distinguishing and essential elements.

The typeface

An important ingredient which lends both consistency and personality to all of the means of communication. Its slender identity and the high contrast of the serifs aid with titles.

The quotation marks, like in a magazine, give a rhythm to the page layout, grabbing the readers attention.

The illustrations

Created specially to present the world of Langosteria, with their vibrant, rich and light-hearted style, the illustrations add strength and colour to the identity, creating a refined language.

The illustrations, present on different Langosteria’s communication channels, were created byElisa Macellari.

The editorial style

The idea to go beyond the classic list of dishes and wines was created to be able to express all of the research and knowledge behind the ingredients that are offered at Langosteria. The menus, which are renewed every three months and which dedicate a different theme to every season, have become true magazines.

The new outdoor signage

Langosteria, founded in 2007, Langosteria Bistrot, opened in 2012, and Langosteria Café are all part of the Holding created by Enrico Buonocore, which has registered year-on-year growth of 40% since 2007. In 2015 it achieved a turnover of between 9 and 10 million euro.

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