Gruppo Italiano Vini, Bolla Restyling
2016
Renewing the graphics of the Prosecco Superiore DOCG and the Prosecco DOC to affirm the role of Bolla in the market of sparkling wines.

Bolla and the art
of Prosecco

The story of the Bolla winery has always run parallel to that of high-quality Italian wine. It is a story of a brand that won over Italian consumer loyalty and even managed to win over the foreign markets and their international distributors.

Playing a key role in this success story are undoubtedly the two bottles of Prosecco from the Veneto win-ery, the Prosecco Superiore Conegliano Valdobbiadene DOCG and the DOC. We are talking about the most popular Italian sparkling wine in the whole of Italy and in the world, with sales figures that have been continuously growing for years now.

We dress up the product as if it had been invited to a black tie event.

When it came to renewing the highest-ranking product of the Bolla sparkling wines, the Prosecco Superiore DOCG, it was clear from the start that we needed to dress up the product as if it had been invited to a black tie event. We have therefore gone back to basics, giving maximum emphasis to the black part of the bottle, onto which we have carefully placed the brand elements and product information as if they were jewellery and accessories on an evening gown.

To target the US market, one of the main opportunities for the DOC product, we have worked on the de-sign by combining the classical roots of Bolla with the requirements of international consumers. Predominantly American, these consumers are increasingly attentive to style, in a market which is rich in products that break down traditional norms. The result is a label with an unusual cut and a dynamic appearance, albeit with a traditional system. The pale blue highlights and the swatches of gold that open and close the composition bring the century-old brand into a contemporary setting.

A label with an unusual cut and a dynamic appearance, albeit with a traditional system.

Founded more than 130 years ago by the Bolla brothers, the company now produces and distributes worldwide more than 10 million bottles of classic wines from Veneto, while respecting tradition and the land. In 2006, the winery was bought by the Gruppo Italiano Vini and this year the Prosecco DOCG is celebrating 10 years of growth in the market under the guidance of the leading Italian wine group in the production and marketing of fine wines.

Share

Related projects
Rosé dell’Estate Restyling
Gruppo Italiano Vini
Rosé dell’Estate Restyling
Tenuta il Bosco Rebranding
Casa Vinicola Zonin
Tenuta il Bosco Rebranding

CBA Italy

via San Francesco 15, 20122 – Milano
Map and directions

Phone +39 02 3057 461
Email

© 2014 CB’A Srl
All Rights Reserved

P.IVA 05940620965

We are a network of 11 offices distributed throught the world,
300 professionals working on projects from more than 30 countries.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA North America EN
CBA Latin America EN

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Email address

You will need to confirm your address to activate your subscription.
By clicking “Subscribe” you are agreeing to our Privacy Policy.

Terms and conditions

Legislative Decree 196/2003 (“Data protection code”). In keeping with the commitment and care that CBA devotes to the protection of your personal data, we would like to inform you of our methods, objectives and fields of communication and circulation regarding your personal data and your rights, in accordance with Article 13 of Legislative Decree 196/2003.

TYPES OF DATA PROCESSED
Browsing Data. As part of their standard functions the IT systems and software procedures that operate this website acquire some personal data, the transmission of which is implicit in the use of Internet communication protocols. This information is not collected in order to be associated to identify interested parties, but by its very nature may, through processing and association with data held by third parties, allow the users to be identified. This data category includes IP addresses or domain names from computers used to connect to the website, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the state of the response given by the server (successful, error, etc.) and other parameters relating to the user’s operating system and platform. This information is only used in order to gather anonymous statistical information about use of the site and in order to monitor operations and is deleted immediately after it is processed. This data may be used to ascertain culpability in case of any IT crimes that damage the site, but currently, apart from this eventuality, data on web contacts is not kept for more than seven days.

COOKIES  

No personal user data is acquired by the website. Cookies are not used to transmit personal information, nor are so-termed persistent cookies, in other words user tracking systems. The use of persistent session cookies (which are not permanently saved on the user’s computer and vanish when the browser is closed) is strictly limited to the transmission of identifying details of the session (consisting of random numbers generated by the server), which are required for safe and efficient browsing of the website. So-termed session cookies are used on this website to avoid recourse to other IT techniques that might be potentially detrimental to user browsing privacy and do not permit the collection of identifying personal user data.

PROCESSING METHODS 
Personal data is processed with authorised instruments only for the time strictly necessary to achieve the objectives for which it was gathered. Specific security measures are observed to prevent the loss of data, illegal or incorrect use and access to unauthorised persons. 

DATA PROCESSING LOCATION 
Data processing for the web services provided by this website takes place at the CBA offices and is only handled by the technician responsible for data processing or occasional maintenance personnel. No data obtained from the web service is communicated or circulated. DATA CONTROLLER: The Data Controller is CB’A Srl, with legal headquarters in Via S. Primo 4, Milan.

DATA SUBJECT’S RIGHTS 
The subjects of the personal data are entitled at any moment to find out whether any of their personal data is being processed and its contents and origin, to verify the contents or request integration or updating or rectification (Article 7, Legislative Decree 196/2003). Under that same article, the subject has the right to request the deletion, transformation into anonymous data or blocking of any data processed in violation of the law, as well as opposing for legitimate reasons its processing in any case. All requests must be made to the Data Controller.