Gruppo Italiano Vini, Bolla Restyling
Renewing the graphics of the Prosecco Superiore DOCG and the Prosecco DOC to affirm the role of Bolla in the market of sparkling wines.

Bolla and the art
of Prosecco

The story of the Bolla winery has always run parallel to that of high-quality Italian wine. It is a story of a brand that won over Italian consumer loyalty and even managed to win over the foreign markets and their international distributors.

Playing a key role in this success story are undoubtedly the two bottles of Prosecco from the Veneto win-ery, the Prosecco Superiore Conegliano Valdobbiadene DOCG and the DOC. We are talking about the most popular Italian sparkling wine in the whole of Italy and in the world, with sales figures that have been continuously growing for years now.

We dress up the product as if it had been invited to a black tie event.

When it came to renewing the highest-ranking product of the Bolla sparkling wines, the Prosecco Superiore DOCG, it was clear from the start that we needed to dress up the product as if it had been invited to a black tie event. We have therefore gone back to basics, giving maximum emphasis to the black part of the bottle, onto which we have carefully placed the brand elements and product information as if they were jewellery and accessories on an evening gown.

To target the US market, one of the main opportunities for the DOC product, we have worked on the de-sign by combining the classical roots of Bolla with the requirements of international consumers. Predominantly American, these consumers are increasingly attentive to style, in a market which is rich in products that break down traditional norms. The result is a label with an unusual cut and a dynamic appearance, albeit with a traditional system. The pale blue highlights and the swatches of gold that open and close the composition bring the century-old brand into a contemporary setting.

A label with an unusual cut and a dynamic appearance, albeit with a traditional system.

Founded more than 130 years ago by the Bolla brothers, the company now produces and distributes worldwide more than 10 million bottles of classic wines from Veneto, while respecting tradition and the land. In 2006, the winery was bought by the Gruppo Italiano Vini and this year the Prosecco DOCG is celebrating 10 years of growth in the market under the guidance of the leading Italian wine group in the production and marketing of fine wines.


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