Innovation, reunion and discovery are the values that form the foundations of Golosaria: a place dedicated to food and wine, where those in search of quality and innovation can meet the ‘artisans of taste’ and discover a thousand delights. With this in mind, we have developed a new visual identity, made up of taste and history, to express the great wealth of Italian food.
The logotype has been redesigned focusing on the simplification of its shape. The food and wine are evoked by their iconic symbols in order to give the name strength and readability.
From the blend of words and images, a visual language is created which represents the combination of sensations and knowledge expressed by food and wine. The lightness of the phrases that tell of the expression and the richness of Italian food and wine is reflected in an approach to food that is cultured but not pedantic.
The elements that compose Golosaria's visual language (typography and illustrations) combine each other to create words with sprawling playfulness and uniqueness.
Golosaria is a show of the best companies presented on il Golosario, the independent guide created in 1994 by Paolo Massobrio, which reviews the “thousand delights of Italy”. Golosaria is aimed at facilitating the meeting of the producer and consumer worlds, increasingly attentive to the work that lies behind quality production.