The story of Galbanino is the story of a cheese that, while remaining true to itself, has been able to keep pace with the times, following the evolution of traditions and anticipating market changes.
The old brand, above. The new one, below.
Galbanino has a cylindrical shape, but in reality, it is always in slices when we sa-vour it or we cut it for our recipes. It is precisely the slice which inspires the shape of the brand, becoming a distinctive and proprietary mark.
Everything is dynamic: the logotype “breaks” the circular shape and creates discon-tinuity in order to express the irreverent character of the product. The oblique orien-tation, accentuated by the lines of the tablecloth and the curved shape of the win-dow, give a sense of movement to the entire package.
The old packaging, above. The new one, below.
The tablecloth comes to life and is brightened up by colour like the family table, with original ingredients and combinations of ingredients that enhance the identification and the perception of taste.
The logotype lettering is lighter to make it more readable and to give it a “smiling” aspect, with letters that are more open.
Galbanino is the sweet cheese produced by Galbani. Founded in 1882, today Galbani is a leading producer of dairy products in Italy and the leading brand of Italian cheeses in the world. Since 2006, the company has been part of the Lactalis Group.