De Cecco, Branding
2015
Lend consistency and stature to an internationally-recognised symbolic Italian brand while respecting its more than a century of tradition.

The strength which lies in consistency

Since 1886 De Cecco has held an important responsibility, that of carrying forward the tradition of making pasta without compromise which has made it a reference point in the international food scene. The brand has expressed its own standing through its packs of pasta, which have, over time, become a true icon.

We began with this very pack, in order to bring consistency to the entire De Cecco portfolio, a range of products which, over time, has developed under the same values of tradition and passion. We have distilled the visual strength of De Cecco pasta in an element which brings together all the distinctive elements of the Brand: the logo, the gleaner, the yellow bunches and the light blue shading.

Thus defined, the brand’s “coat of arms” can be applied with simplicity in a range of widely differing contexts, guaranteeing however the ideal balance between the recognisability of the brand and the visual communication code of each category. The structure of the coat of arms has also allowed and facilitated the insertion of a line name, which integrates into the structure and clarifies the architecture of the offer.


Founded in 1886 in Fara San Martino, the De Cecco Group is a historic Italian company which has been producing high-quality pasta since the beginning. Today, as well as pasta, the iconic product which has rendered the brand famous throughout the world, the company’s portfolio contains other quality products including oils, tomato-based derivatives, ready sauces and bread-based derivatives.

Related projects
I Grani
De Cecco
I Grani
Pasta restyling
De Cecco
Pasta restyling
Rebranding
Fileni
Rebranding
Masterbrand
Parmalat
Masterbrand

CBA Italy

via San Francesco 15, 20122 – Milano
Map and directions

Phone +39 02 3057 461
Email

© 2014 CB’A Srl
All Rights Reserved

P.IVA 05940620965

We are a network of 11 offices distributed throught the world,
300 professionals working on projects from more than 30 countries.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA North America EN
CBA Latin America EN

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Email address

You will need to confirm your address to activate your subscription.
By clicking “Subscribe” you are agreeing to our Privacy Policy.

Terms and conditions

Legislative Decree 196/2003 (“Data protection code”). In keeping with the commitment and care that CBA devotes to the protection of your personal data, we would like to inform you of our methods, objectives and fields of communication and circulation regarding your personal data and your rights, in accordance with Article 13 of Legislative Decree 196/2003.

TYPES OF DATA PROCESSED
Browsing Data. As part of their standard functions the IT systems and software procedures that operate this website acquire some personal data, the transmission of which is implicit in the use of Internet communication protocols. This information is not collected in order to be associated to identify interested parties, but by its very nature may, through processing and association with data held by third parties, allow the users to be identified. This data category includes IP addresses or domain names from computers used to connect to the website, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the state of the response given by the server (successful, error, etc.) and other parameters relating to the user’s operating system and platform. This information is only used in order to gather anonymous statistical information about use of the site and in order to monitor operations and is deleted immediately after it is processed. This data may be used to ascertain culpability in case of any IT crimes that damage the site, but currently, apart from this eventuality, data on web contacts is not kept for more than seven days.

COOKIES  

No personal user data is acquired by the website. Cookies are not used to transmit personal information, nor are so-termed persistent cookies, in other words user tracking systems. The use of persistent session cookies (which are not permanently saved on the user’s computer and vanish when the browser is closed) is strictly limited to the transmission of identifying details of the session (consisting of random numbers generated by the server), which are required for safe and efficient browsing of the website. So-termed session cookies are used on this website to avoid recourse to other IT techniques that might be potentially detrimental to user browsing privacy and do not permit the collection of identifying personal user data.

PROCESSING METHODS 
Personal data is processed with authorised instruments only for the time strictly necessary to achieve the objectives for which it was gathered. Specific security measures are observed to prevent the loss of data, illegal or incorrect use and access to unauthorised persons. 

DATA PROCESSING LOCATION 
Data processing for the web services provided by this website takes place at the CBA offices and is only handled by the technician responsible for data processing or occasional maintenance personnel. No data obtained from the web service is communicated or circulated. DATA CONTROLLER: The Data Controller is CB’A Srl, with legal headquarters in Via S. Primo 4, Milan.

DATA SUBJECT’S RIGHTS 
The subjects of the personal data are entitled at any moment to find out whether any of their personal data is being processed and its contents and origin, to verify the contents or request integration or updating or rectification (Article 7, Legislative Decree 196/2003). Under that same article, the subject has the right to request the deletion, transformation into anonymous data or blocking of any data processed in violation of the law, as well as opposing for legitimate reasons its processing in any case. All requests must be made to the Data Controller.