De Cecco, Branding
Lend consistency and stature to an internationally-recognised symbolic Italian brand while respecting its more than a century of tradition.

The strength which lies in consistency

Since 1886 De Cecco has held an important responsibility, that of carrying forward the tradition of making pasta without compromise which has made it a reference point in the international food scene. The brand has expressed its own standing through its packs of pasta, which have, over time, become a true icon.

We began with this very pack, in order to bring consistency to the entire De Cecco portfolio, a range of products which, over time, has developed under the same values of tradition and passion. We have distilled the visual strength of De Cecco pasta in an element which brings together all the distinctive elements of the Brand: the logo, the gleaner, the yellow bunches and the light blue shading.

Thus defined, the brand’s “coat of arms” can be applied with simplicity in a range of widely differing contexts, guaranteeing however the ideal balance between the recognisability of the brand and the visual communication code of each category. The structure of the coat of arms has also allowed and facilitated the insertion of a line name, which integrates into the structure and clarifies the architecture of the offer.

Founded in 1886 in Fara San Martino, the De Cecco Group is a historic Italian company which has been producing high-quality pasta since the beginning. Today, as well as pasta, the iconic product which has rendered the brand famous throughout the world, the company’s portfolio contains other quality products including oils, tomato-based derivatives, ready sauces and bread-based derivatives.

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