This colourful backdrop, with a corporate palette reflecting passion (red), seaside and sky (blue) and the sun/pasta (yellow) enhance the new logo, to which was supplemented “From Salerno”, to further characterise the products’ ancestry. The graphic composition and typography was made more essential, permitting a greater legibility and the more prominent placing of the various declinations enhanced the user needs for clarity and immediate understanding.
This characterisation on the packaging was then applied throughout the brand’s portfolio and to all the brand’s touch points. The same concept was applied to the company’s website, its stationery and also to the stands of the various tradeshows. The project was awarded Bronze at the 2015 Pentawards.
Pastificio Antonio Amato was founded in 1958 and was bought by the Pastificio Di Martino Group in 2012, which vaunts a turnover of €165 million, 150 employees and 7 production plants in 3 Italian regions, producing a total 150.000 tonnes of pasta a year and distributing to 45 countries over 70% of its production.